B2C companies currently rely on the advertising ecosystem (Ad Networks, DSPs, SSPs and Ad Exchanges) for customer engagement. If a more cost effective alternative exists for acquisition, conversion and retention exists, then they will be persuaded to allocate budget. That budget will become the primary revenue source for a system of MyData Operators, accessed through …
Understanding MyData Operators focuses on practical aspects of technology and governance to make the operation of infrastructures for personal data easier and more human-centric, with the goal of establishing full interoperability between operators. For the white paper, the group studied examples of products, services and organisations that are in one way or another performing or supporting …
As consumers become more careful about sharing data, and regulators step up privacy requirements, leading companies are learning that data protection and privacy can create a business advantage. To find out what consumers think about the privacy and collection of data, McKinsey conducted a survey of 1,000 North American consumers. To determine their views on …
Continue reading “The consumer-data opportunity and the privacy imperative”
“Europe’s rules have been a victim of a lack of enforcement, poor funding, limited staff resources and stalling tactics by the tech companies, according to budget and staffing figures and interviews with government officials. Even some of the law’s biggest supporters are frustrated with how it has worked [..] But since the law was enacted, …
Continue reading “Europe’s Privacy Law Hasn’t Shown Its Teeth, Frustrating Advocates”
Brave filed a complaint to the European Commission against 27 Member States for failing to adequately implement the GDPR by under resourcing their DPAs. Two years after the GDPR was first applied, the GDPR is now in danger of failing. Today, Brave reveals why: the governments of EU Member States have not given data protection authorities …
Continue reading “New data on GDPR enforcement agencies reveal why the GDPR is failing”
“What if the coronavirus, rather than the needs of commerce and government, drives us to build the digital identity infrastructure that we so desperately need? That is, an infrastructure for the 21st century — digital identity not digitised identity in a privacy-enhancing framework — that is in my opinion far more important to the economy …
At a time when many Americans believe their personal information is less secure and are concerned with how companies and the government use their personal data, a substantial share of the public has opted out of using a product or service because of privacy concerns, according to a Pew Research Center survey conducted June 3-17, …
How long would it take to read the Terms of Service Agreements of popular online services See the full infographic at VisualCapitalist
Since the European General Data Protection Regulation (GDPR) mandate, marketers worldwide have reluctantly appended privacy consent mechanisms to their site user flow. The dark patterns they use show they have no viable alternative but to collect cookie data. Consumers respond by providing fake data, using ad blockers and other techniques. Escaping this vicious cycle requires …