” Who remembers using ads in the “Items Wanted” sections of their local newspaper? How many people still do this? Of course, there are modern, on-line equivalents but they represent a tiny proportion of the introductions between buyers and sellers for used items, let alone new items. Surely this is not due to the lack …
Continue reading “Customer Purchase Intentions – There must be a better way”
You are at the end of long day; just about to turn in for the night. You just do one last check of your inbox for any signs of a reported security incident. Suddenly you are aghast, the new email count in your inbox registers over 9,000 new emails! You quickly scan to fathom what …
A blue ocean email from 2006 on ‘adopting a model of information permission not surveillance’ for Norwich Union (Aviva) Insurance. Company Norwich Union Insurance (General, Life, Wealth and Auto Recovery) . Charter Develop projects to commercialize the available data Plan Hunt down all facets of customer data, and give customers transparency into what we knew, …
Continue reading “A customer dialogue that will grow into a trusted relationship”
The way it works is simple for consumers: they visit the national “Do Not Sell My Personal Data” registry website, put in their email address, and get a verification email in their inbox (note other personal identifiers could be added). For data brokers who sell personal data, they must register with the agency in charge …
Continue reading “Proposal for a National “Do Not Sell My Personal Data” Registry”
“Walmart Inc. is accused in a proposed class action of violating California’s privacy law by failing to protect customer data from an alleged hack. Customers face “significant injuries and damages,” such as having their data on the dark web, as a result of a breach the complaint says occurred, according to the suit filed in …
Continue reading “Walmart Faces Data-Breach Suit Under California Privacy Law”
The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged industry revenue for 2019 at $1 billion and it expects the sector to reach at least $1.3 billion in 2020. Meanwhile, Research and Markets predicts the industry will grow from $2. billion in 2020 …
Continue reading “What’s behind the hype about Customer Data Platforms?”
“The promised personalization of cord-cutting and algorithms – watching what I want, and only what I want, when I want, for a price that seems appropriate for what I consume – should be paying off big time, right? Then why am I so frustrated?” “[…] streaming services have seen a massive growth. But growth is …
Continue reading “Talking back to the algorithm – why streaming consumers must be given control”
Apple’s recent announcement that iOS14 would issue a real and honest consent warning when you download a new mobile app. Would you say “yes” to allowing an app or brand permission to “track you across apps and websites owned by other companies?” Neither will 99% of consumers. This is actually a genius move by Apple. …
Continue reading “Apple Just Crippled IDFA, Sending An $80 Billion Industry Into Upheaval”
” The overwhelming majority of web practicioners have no training, education, or guidance in online privacy. Other professionals assume web development is an organised profession with a defined career path like theirs. It is very, very difficult for highly intelligent people working in law and academia, for whom their careers meant three or four years …