“One key reason for adding a registration wall is to better understand your audience. Now instead of thinking you have two different users on desktop and mobile, you will be able to link these reading activities together via the user’s email address.In the UK, The Telegraph has also found success with a premium tier of its paywall: this content requires users to give their email address to view one premium article each week. This has helped more than triple their daily subscriber acquisition numbers.”
The importance of registration walls for subscription journeys by Mary-Katharine Phillips at Twipe