‘A federal trade regulator has condemned the largest digital companies for their privacy records, arguing that it is currently “untenable” for consumers to understand and control collection of their own data.’
‘“Even if consumers can walk through a privacy check-up, the amount of information that you have to process, to figure out what is happening with your data, is untenable for most people,” she said. She said that even she, as a privacy expert, struggles with understanding how her user is collected and used online.’
‘Horvath defended giving users responsibility for protecting their own data, commenting that: “The way we look at privacy is to put the consumers in the driving seat. They should have control over their data. They should have choices with their data and one of the things we really focus on at Apple is privacy by design.”’