“More than anything an effective data marketplace needs a mechanism that accounts for individual users’ privacy sensibilities, which are rooted in personal experience, identity, and specific context. The value of a piece of data changes dynamically based on one’s life situation and how that bit of data is combined with other data points to yield insights. [..] Personalized data management begins to balance the power between buyers and creator-sellers of data by managing personal information and privacy in digital interactions. This requires a fundamental shift in who defines the terms and conditions of such interactions. [..] As Michael Borrus, a general partner at XSeed Capital, told us, there is no general-purpose solution for individual privacy management. [..] We have the expertise, algorithms, and computing power to create a new, symmetrical market that establishes a price for privacy-assured data and returns a fair share of that value to the people.”
Personal Data Is Valuable. Give Pricing Power to the People
