There have been many recent definitions of Zero Party data, centering on the consumers sharing data with a brand as a very deliberate act. There is a gray area in between first party data held in a CRM that is openly declared and actual zero party data volunteered for a specific purpose. This well thought …
Continue reading “On Zero-Party Data and the dangers of consent-based Marketing”
A thought that has been simmering for a few days now, if consumers want privacy, that seems to imply they don’t have it today. If they don’t have privacy – in an age where those complaining live, fully clothed and made up, in gated communities, behind doors with locks, in rooms with doors, with their …
Continue reading “Why Privacy for Profit: Can you build trust through offering privacy?”
“Zero-Party data: a step forward towards market dynamics controlled by demand, and not by supply, as a result of more efficient information flows between people and organizations. A deeper incursion into Customer Centricity and, as a result, into Human Centricity.” “Zero-Party cannot exist without an act of positive will (to expose such information) on the …
Continue reading “What is Zero Party Data from PrivacyCloud”
“Programmatic Advertising is in a perpetual state of flux. Exciting new channels, buying methods, and success metrics are contrasted with transparency issues, mistrust, and ever-decreasing engagement rates. Privacy legislation, such as Europe’s GDPR and the recently enacted CCPA in the U.S., amount to a new age of stringent data collection, with consumer consent being essential – data needs to …
Continue reading “The Future of Premium Programmatic: Scaling Zero-Party Data”