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Tag: Techcrunch

Cookie consent tools are being used to undermine EU privacy rules, study suggests

Most cookie consent pop-ups served to internet users in the European Union  — ostensibly seeking permission to track people’s web activity — are likely to be flouting regional privacy laws, a new study by researchers at MIT, UCL and Aarhus University suggests. Cookie consent tools are being used to undermine EU privacy rules, study suggests by Natasha Lomas on …

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Researchers spotlight the lie of ‘anonymous’ data

Researchers from two universities in Europe have published a method they say is able to correctly re-identify 99.98% of individuals in anonymized data sets with just 15 demographic attributes. The suggestion is that no “anonymized” and released big data set can be considered safe from re-identification — not without strict access controls. “Our results suggest …

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