Breitbart.com is Partnering with RT.com & Other Sites via Mislabeled Advertising Inventory
The Interactive Advertising Bureau’s ads.txt standard is being abused by publishers mislabeling and sharing a “DIRECT” label for account-bidding IDs used in online bidding protocols — with the DIRECT labels being spread out across sometimes hundreds of unrelated websites. This inventory mislabeling creates online advertising Dark Pool Sales Houses, a market behavior that likely violates …