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Tag: Programmatic Advertising

Historic Ad Fraud at Uber with Kevin Frisch

During this 194th episode of “Marketing Today,” host Alan Hart interviews Kevin Frisch, who was recently the CMO of Wag and before that the head of performance marketing, and CRM for Uber.  Before Uber, Frisch served as chief marketing officer of GSN Games and Snapfish.  Frisch was named to Forbes’ CMO Next List 2019: 50 Game-Changing Marketing Leaders. Frisch discusses …

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The Future of Premium Programmatic: Scaling Zero-Party Data

“Programmatic Advertising is in a perpetual state of flux. Exciting new channels, buying methods, and success metrics are contrasted with transparency issues, mistrust, and ever-decreasing engagement rates. Privacy legislation, such as Europe’s GDPR and the recently enacted CCPA in the U.S., amount to a new age of stringent data collection, with consumer consent being essential – data needs to …

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