“In May, The New York Times announced it was phasing out the use of third-party data for audience targeting in its direct buys by 2021, a year ahead of Google’s cut off for third-party cookie use within Chrome. [..] The Times has built 45 new proprietary first-party audience segments for clients to target ads. Those …
Continue reading “Inside The New York Times’ first-party data play”
“Europe’s rules have been a victim of a lack of enforcement, poor funding, limited staff resources and stalling tactics by the tech companies, according to budget and staffing figures and interviews with government officials. Even some of the law’s biggest supporters are frustrated with how it has worked [..] But since the law was enacted, …
Continue reading “Europe’s Privacy Law Hasn’t Shown Its Teeth, Frustrating Advocates”
The shocking thing about the obvious and growing loss of privacy is how unconcerned everyone is. It’s worth saying again: every time we blog, tweet, post, rideshare, order from Amazon, rent an Airbnb – or anything that leaves a digital trail – we feed what Shoshana Zuboff calls “surveillance capitalism,” which is the monetization of data captured through monitoring people’s movements …