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“Mark Zuckerberg says ‘Privacy is the future’ very confusing”

Businesses, advertisers, commerce always try to persuade people, you know, always try to change people’s behavior and get them to buy something that they didn’t want to buy so there’s nothing new about this. And of course, that’s true. There is nothing new about our desire to persuade each other to do things that we …

Researchers spotlight the lie of ‘anonymous’ data

Researchers from two universities in Europe have published a method they say is able to correctly re-identify 99.98% of individuals in anonymized data sets with just 15 demographic attributes. The suggestion is that no “anonymized” and released big data set can be considered safe from re-identification — not without strict access controls. “Our results suggest …