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A Commons for Privacy Consent

Since the European General Data Protection Regulation (GDPR) mandate, marketers worldwide have reluctantly appended privacy consent mechanisms to their site user flow. The dark patterns they use show they have no viable alternative but to collect cookie data. Consumers respond by providing fake data, using ad blockers and other techniques. Escaping this vicious cycle requires …

The economic exploitation of personal data in privacy and consumer laws

“The Italian Court goes beyond the assumption that personal data as the expression of personality rights, subject to specific and not renounceable forms of protection cannot be treated at the same time as an economic asset when they are collected and processed by an organization to extract economic value. In such a context, if the …

Draft #ePrivacy Regulation

Proposal for a Regulation of the European Parliament and of the Council concerning the respect for private life and the protection of personal data in electronic communications and repealing Directive 2002/58/EC (Regulation on Privacy and Electronic Communications) Draft #ePrivacy Regulation

Privacy Bill Clears Washington State Senate

The Washington State Senate has passed a privacy bill that would give state residents new rights over data collection and use, including the right to opt out of targeted advertising. The Washington Privacy Act, which cleared the Senate 46-1 late Friday, now moves to the House where its future is uncertain. Privacy Bill Clears Washington …

Silicon Valley Heads to Europe, Nervous About New Rules

A first draft of the artificial intelligence policy, which is being coordinated by Ms. Vestager, will be released on Wednesday, along with broader recommendations outlining the bloc’s digital strategy for the coming years. Silicon Valley executives are taking action as Europe has increasingly set the standard on tech policy and regulation. In recent years, the …

The Future of Premium Programmatic: Scaling Zero-Party Data

“Programmatic Advertising is in a perpetual state of flux. Exciting new channels, buying methods, and success metrics are contrasted with transparency issues, mistrust, and ever-decreasing engagement rates. Privacy legislation, such as Europe’s GDPR and the recently enacted CCPA in the U.S., amount to a new age of stringent data collection, with consumer consent being essential – data needs to …