The current model of CRM sees B2B principles applied to B2C markets and that really just does not work. A revised B2C CRM would bring together the Marketing component of CRM with a preference center that helps a customer navigate markets they are interested in and to be able to exclude things they are not. …
” Who remembers using ads in the “Items Wanted” sections of their local newspaper? How many people still do this? Of course, there are modern, on-line equivalents but they represent a tiny proportion of the introductions between buyers and sellers for used items, let alone new items. Surely this is not due to the lack …
Continue reading “Customer Purchase Intentions – There must be a better way”
“Devices are cooling down as tech’s elite moves on to less tangible signifiers of wealth and luxury. As the majority of the U.S. arrives at a smartphone-saturated future, Silicon Valley is neck-deep in a backlash against it. Perhaps more than anyone else, those who work in technology are doing their best to back off in …
Continue reading “Tech’s Rich and Powerful Are So Over Their Gadgets”
“From the individual perspective, GDPR tells me that I’m now ‘in control of my data’. Well, I must have missed that bit. Or does someone really expect me to go to my 300 or so direct suppliers, read their policies, see my data, change or delete it where I need to, and pretend to not …
Continue reading “It’s Time to Start Talking About Co-managed Data”
This is a detailed and impressive post outlining the many different components required to create a data eco-system that genuinely enables individuals All of the components are listed out and described. Iain has been thinking about this for a long time, so this is a well considered architecture. The My Data Architecture by Iain Henderson …
“Please take the time to watch and reflect upon the most important segment from Singularity ever. Ever. Yet, it was ignored by most because the assumption from all the digital experts and entrepreneurs is that they are going to own everyone’s personal data and use it for their exponential benefit. Wrong. The adtech model is …
In March 2013, we gathered a few folks who might be open to thoughtful exploration of ecommerce, social media and big data and we sat in a room room for a few hours to discuss and debate the implications for the retail industry. VIDEO 1: WHAT IS DISRUPTING RETAIL? As a consumer, the hum of …
Originally written in 2000, this has formed my vision of how a variety of organisations would be able to interact with me through my electronic persona – illustrating how personal information can be stored, accessed, maintained and given behavior. In subsequent years, we have seen an alternative universe where programmatic advertising and the use of …