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The consumer-data opportunity and the privacy imperative

As consumers become more careful about sharing data, and regulators step up privacy requirements, leading companies are learning that data protection and privacy can create a business advantage. To find out what consumers think about the privacy and collection of data, McKinsey conducted a survey of 1,000 North American consumers. To determine their views on …

Europe’s Privacy Law Hasn’t Shown Its Teeth, Frustrating Advocates

“Europe’s rules have been a victim of a lack of enforcement, poor funding, limited staff resources and stalling tactics by the tech companies, according to budget and staffing figures and interviews with government officials. Even some of the law’s biggest supporters are frustrated with how it has worked [..] But since the law was enacted, …

New data on GDPR enforcement agencies reveal why the GDPR is failing

Brave filed a complaint to the European Commission against 27 Member States for failing to adequately implement the GDPR by under resourcing their DPAs. Two years after the GDPR was first applied, the GDPR is now in danger of failing. Today, Brave reveals why: the governments of EU Member States have not given data protection authorities …

Half of Americans have decided not to use a product or service because of privacy concerns

At a time when many Americans believe their personal information is less secure and are concerned with how companies and the government use their personal data, a substantial share of the public has opted out of using a product or service because of privacy concerns, according to a Pew Research Center survey conducted June 3-17, …

A Commons for Privacy Consent

Since the European General Data Protection Regulation (GDPR) mandate, marketers worldwide have reluctantly appended privacy consent mechanisms to their site user flow. The dark patterns they use show they have no viable alternative but to collect cookie data. Consumers respond by providing fake data, using ad blockers and other techniques. Escaping this vicious cycle requires …