The current model of CRM sees B2B principles applied to B2C markets and that really just does not work. A revised B2C CRM would bring together the Marketing component of CRM with a preference center that helps a customer navigate markets they are interested in and to be able to exclude things they are not. …
“My investigation of the location tracking done by Tim Hortons on its customers started in October 2019, when my phone received an alert that said the company’s app had checked my location in the background — in other words, I was not using the app at the time. After I filed a request for all …
According to survey results shared exclusively with Axios, Americans broadly want more control over what happens with their personal information and think that existing tools seem outdated and should be easier to use. But when you look a little deeper, you find that the polls are commissioned by companies selling privacy tools. The real behaviors …
Continue reading “Americans’ data privacy frustrations – but do you believe the polls?”
Dark patterns show up all over the web, nudging people to subscribe to newsletters, add items to their carts, or sign up for services. But, says says Colin Gray, a human-computer interaction researcher at Purdue University, they’re particularly insidious “when you’re deciding what privacy rights to give away, what data you’re willing to part with.” …
Continue reading “How Facebook and Other Sites Manipulate Your Privacy Choices”
This is not a new post, dating from 2017, but it is worth listing here because of its increasing relevance in our leaky digital world and consumers’ unending quest for pleasure and benefits. “Known as the privacy paradox, it is a documented fact that users have a tendency towards privacy-compromising behavior online which eventually results …
“In May, The New York Times announced it was phasing out the use of third-party data for audience targeting in its direct buys by 2021, a year ahead of Google’s cut off for third-party cookie use within Chrome. [..] The Times has built 45 new proprietary first-party audience segments for clients to target ads. Those …
Continue reading “Inside The New York Times’ first-party data play”
The Interactive Advertising Bureau’s ads.txt standard is being abused by publishers mislabeling and sharing a “DIRECT” label for account-bidding IDs used in online bidding protocols — with the DIRECT labels being spread out across sometimes hundreds of unrelated websites. This inventory mislabeling creates online advertising Dark Pool Sales Houses, a market behavior that likely violates …
““Version 2.0” of the CCPA — the California Privacy Rights Act (CPRA) of 2020 aka Proposition 24 […] would be a great win in strengthening privacy rights in California. Here are the top 12 privacy enhancements found in the CPRA: #1 Creates a New Privacy Right — The Right to Limit the Use of Sensitive …
Continue reading “The Top 12 Ways the CPRA Significantly Increases Privacy Rights”
The Court of Justice of the European Union issued its decision in “Schrems II” that invalidated the EU-U.S. Privacy Shield arrangement. “Privacy Shield had served as an approved “adequacy” mechanism to protect cross-border transfers of personal data from the European Union to the United States under the EU General Data Protection Regulation. More than 5,000 …
Continue reading “What Privacy Shield organizations should do in the wake of ‘Schrems II’”