Facebook gathers information about what you buy — both online and in physical stores — in order to serve you ads that correspond to those purchases.The practice is one of many ways Facebook leverages its wealth of user data to offer advertisers tools to target specific audiences.This is a breakdown of how Facebook learns about …
How Can Privacy be Profitable? For any organization holding its customer’s personal data, GDPR and CCPA have upped the ante on Privacy. The big question for marketing and product leaders is ‘How can privacy be profitable?’ Chasing the goal of profitability through privacy, I curated the Privacy Conference at Web Summit 2019. I attended sessions …
“Some of the UK’s most popular health websites are sharing people’s sensitive data — including medical symptoms, diagnoses, drug names and menstrual and fertility information — with dozens of companies around the world, ranging from ad-targeting giants such as Google, Amazon, Facebook and Oracle, to lesser-known data-brokers and adtech firms like Scorecard and OpenX. Using …
Continue reading “How top health websites are sharing sensitive data with advertisers”
Majorities think their personal data is less secure now, that data collection poses more risks than benefits, and believe it is not possible to go through daily life without being tracked. A majority of Americans believe their online and offline activities are being tracked and monitored by companies and the government with some regularity. It …
Businesses, advertisers, commerce always try to persuade people, you know, always try to change people’s behavior and get them to buy something that they didn’t want to buy so there’s nothing new about this. And of course, that’s true. There is nothing new about our desire to persuade each other to do things that we …
Continue reading ““Mark Zuckerberg says ‘Privacy is the future’ very confusing””
Here is what the latest research suggests about our perception of the value of personal data.
“Please take the time to watch and reflect upon the most important segment from Singularity ever. Ever. Yet, it was ignored by most because the assumption from all the digital experts and entrepreneurs is that they are going to own everyone’s personal data and use it for their exponential benefit. Wrong. The adtech model is …
The findings revealed that respondents’ willingness to share their home address dropped 10 percentage points, while personal email address dropped 7 percentage points and first and last names were down 6%. Consumers surveyed did not change their mind much about sharing personal data, even if a brand offered to use that information to better personalize their …
“Warner’s proposal, introduced with Senator Josh Hawley (R-Missouri), would require companies with more than 100 million monthly users to disclose the types of data they collect about each user and to assess its value. It also includes privacy rules similar to those passed last year in California, where you will soon be able to request …
Continue reading “Senators Want Facebook to Put a Price on Your Data. Is That Possible?”