Helping companies achieve compliance with existing regulatory frameworks (GDPR, CCPA, etc.). They include Consent Management Platforms and self-service environments for the exercise of access, restriction, rectification, erasure, objection, or portability rights.
Apple’s recent announcement that iOS14 would issue a real and honest consent warning when you download a new mobile app. Would you say “yes” to allowing an app or brand permission to “track you across apps and websites owned by other companies?” Neither will 99% of consumers. This is actually a genius move by Apple. …
Continue reading “Apple Just Crippled IDFA, Sending An $80 Billion Industry Into Upheaval”
B2C companies currently rely on the advertising ecosystem (Ad Networks, DSPs, SSPs and Ad Exchanges) for customer engagement. If a more cost effective alternative exists for acquisition, conversion and retention exists, then they will be persuaded to allocate budget. That budget will become the primary revenue source for a system of MyData Operators, accessed through …
Since the European General Data Protection Regulation (GDPR) mandate, marketers worldwide have reluctantly appended privacy consent mechanisms to their site user flow. The dark patterns they use show they have no viable alternative but to collect cookie data. Consumers respond by providing fake data, using ad blockers and other techniques. Escaping this vicious cycle requires …
California law requires a data broker, as that term is defined in California Civil Code s.1798.99.80, to register with the Attorney General on its internet website that is accessible to the public. The law mandates that a data broker shall pay a registration fee and provide all of the below information (name; primary physical, email, …
“From the individual perspective, GDPR tells me that I’m now ‘in control of my data’. Well, I must have missed that bit. Or does someone really expect me to go to my 300 or so direct suppliers, read their policies, see my data, change or delete it where I need to, and pretend to not …
Continue reading “It’s Time to Start Talking About Co-managed Data”
“Warner’s proposal, introduced with Senator Josh Hawley (R-Missouri), would require companies with more than 100 million monthly users to disclose the types of data they collect about each user and to assess its value. It also includes privacy rules similar to those passed last year in California, where you will soon be able to request …
Continue reading “Senators Want Facebook to Put a Price on Your Data. Is That Possible?”