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Category: Applications

Privacy-First, context-aware suggestions anticipate, guide and inspire customers

A first in the industry, our new Privacy Board unlocks insights to help brands understand and enhance data protection and privacy policies. Get a detailed view of the privacy timeline in real-time and a full understanding of your tracking compliance, all while being able to talk to an expert. Easily review and make adjustments, depending …

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Harvard Business Review: Why Build in Web3

“A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and maintained an advantage through network effects, new companies — working in what they’re calling a “Web3” model — are proposing a new value proposition to users. In Web3, instead of platforms having full control of …

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What is Zero Party Data from PrivacyCloud

“Zero-Party data: a step forward towards market dynamics controlled by demand, and not by supply, as a result of more efficient information flows between people and organizations. A deeper incursion into Customer Centricity and, as a result, into Human Centricity.” “Zero-Party cannot exist without an act of positive will (to expose such information) on the …

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Apple Just Crippled IDFA, Sending An $80 Billion Industry Into Upheaval

Apple’s recent announcement that iOS14 would issue a real and honest consent warning when you download a new mobile app. Would you say “yes” to allowing an app or brand permission to “track you across apps and websites owned by other companies?” Neither will 99% of consumers. This is actually a genius move by Apple. …

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Understanding MyData Operators

Understanding MyData Operators focuses on practical aspects of technology and governance to make the operation of infrastructures for personal data easier and more human-centric, with the goal of establishing full interoperability between operators. For the white paper, the group studied examples of products, services and organisations that are in one way or another performing or supporting …

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A Commons for Privacy Consent

Since the European General Data Protection Regulation (GDPR) mandate, marketers worldwide have reluctantly appended privacy consent mechanisms to their site user flow. The dark patterns they use show they have no viable alternative but to collect cookie data. Consumers respond by providing fake data, using ad blockers and other techniques. Escaping this vicious cycle requires …

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The Best and Worst Browsers for Privacy, Ranked

From a privacy perspective Microsoft Edge and Yandex are qualitatively different from the other browsers studied. Both send persistent identifiers that can be used to link requests (and associated IP address/location) to backend servers. Edge also sends the unique hardware identifier of the device to Microsoft, and Yandex similarly transmits a hashed hardware identifier to …

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