The Norwegian Consumer Council urges companies that rely on digital advertising to look towards alternative solutions to the currently domineering online advertising system, such as technologies that do not rely on widespread sharing and collection of personal data.
- The situation is completely out of control. In order to shift the significant power imbalance between consumers and third party companies, the current practices of extensive tracking and profiling have to end, says Myrstad.
- There are very few actions consumers can take to limit or prevent the massive tracking and data sharing that is happening all across the internet. Authorities must take active enforcement measures to protect consumers against the illegal exploitation of personal data.
New study: The advertising industry is systematically breaking the law