According to a new report from the Norwegian Consumer Council (NCC). The adtech industry extends across different media, including websites, smart devices and mobile apps, but the NCC chose to focus on how the industry works when it comes to mobile apps. They reviewed 10 Apps: Grindr (dating), OkCupid (dating), Tinder (dating), Clue (period tracking), MyDays (period tracking), Perfect365 (virtual makeup), My Talking Tom 2 (children’s game), Qibla Finder (app that shows Muslims where to face while praying), Happn (dating), Wave Keyboard (keyboard themes).
All of the tested apps share user data with multiple third parties, and all but one share data beyond the device advertising ID, including a user’s IP address and GPS position; personal attributes such as gender and age; and app activities such as GUI events. The report says that that information can often be used to infer things such as sexual orientation or religious belief.
Apps are sharing more of your data with ad industry than you may think by Lisa Vaas