Leo Kelion calls himself an Amazon super-user, since 1999 he has been an Amazon customer, and uses Echo speakers, Ring cameras, a Fire TV set top box and a Kindle e-reader. The data files returned as part of his data subject request included 31,082 Alexa conversations with audio clips, late night music requests from the bedroom Echo, 2,670 product searches since 2017, 83,657 Kindle interactions since 2018 including reading sessions to the millisecond. Amazon knows Leo.
“Founder Jeff Bezos frames it in terms of being a “customer obsession” saying the firm’s first priority is to “figure out what they want, what’s important to them.”
This detailed post from the BBC describes the Amazon way with data. One that is the envy of pretty much every B2C company. And the some of the prevailing concerns about privacy.
Read the full post on the BBC site: Why Amazon Knows So Much About You
