Nearly all councils in the UK permit at least one company to learn about the behaviour of people visiting their websites. People seeking information about disability, poverty, drugs and alcoholism services are profiled by data brokers on some council websites.
6.9 million people are served by councils that allow data broker LiveRamp to track people on their sites. Until recently, LiveRamp was part of the Acxiom Group, which sold data to Cambridge Analytica. None of the data collecting companies recorded in this study had received consent from the website visitor to lawfully process data.
Brave uncovers widespread surveillance of UK citizens by private companies embedded on UK council websites by Johnny Ryan, Brave Insights, Policy, Press, Research