How Can Privacy be Profitable?
For any organization holding its customer’s personal data, GDPR and CCPA have upped the ante on Privacy. The big question for marketing and product leaders is ‘How can privacy be profitable?’
Chasing the goal of profitability through privacy, I curated the Privacy Conference at Web Summit 2019. I attended sessions relevant to privacy seeking answers to 7 questions (each question links to the answers):
- Is big tech prioritizing profit over privacy? Brittany Kaiser (Digital Asset Trade Association)
- Are we approaching a tipping point with personal data acquisition? Matt Brittin (Google) and Margrethe Vestager (EU Commissioner)
- Are privacy regulations sufficient to protect us? Edward Snowden, Margrethe Vestager (EU Commissioner) and Brittany Kaiser (Ex-Cambridge Analytica)
- Have marketing services and advertising companies embraced privacy? Sir Martin Sorrell (Executive Chairman, S4 Capital) and Edwina Dunn (CEO, Starcount)
- Are data brokers and infrastructure providers changing their platforms? Jonathan Westley (CDO Experian), Zulfikar Ramzan (CTO RSA Security)
- How are B2C Brands operationalizing privacy into their propositions? Barbara Martin Coppola (CDO, IKEA), Ruby Zefo (CPO, Uber)
- How can we make privacy profitable? Next Steps for Marketers by Gam Dias (3Points Digital)
Web Summit 2019 – The Privacy Track by Gam Dias of 3Points Digital