“What would happen if marketers embraced privacy as a value of the company?”
This was the question posed to me by Duane Schulz, principal of Schulz Advisors LLC. In a digital world where businesses are so focused on demand generation and revenue opportunities, marketers often view data privacy policies as yet another hurdle to jump through.
But instead of viewing privacy regulations as an imposition, what if marketers could shift the narrative and use data privacy as a core tenant of the brand’s value?
Why marketers should embrace data privacy, not view it as an obstacle by Taylor Peterson, Third Door Media’s Deputy Editor