There are a growing number of companies entering the Privacy Tech space. The list below comprises companies at various levels of funding and maturity. For B2C businesses, there are technologies here that could be leveraged to deepen relationships with existing customers and to reduce acquisition cost of new customers.
Ghostery is the first browser extension that makes your web browsing experience faster, cleaner and safer by detecting and blocking thousands of third-party data-tracking technologies – putting control of their own data back into consumers’ hands.
Jumbo takes often confusing and intimidating privacy settings from multiple services and melds them into one, easy-to-understand app. The company is committed to keeping users in control, not relying ads and storing data on user devices.
TrustArc is the leader in privacy and data protection solutions and offers an unmatched combination of innovative technology, services and TRUSTe certification solutions. TrustArc addresses all phases of privacy program management and has been delivering innovative privacy solutions for two decades to companies across all industries. The TrustArc platform
OneTrust is the #1 most widely used privacy, security and trust technology platform used by more than 5,000 companies to comply with the CCPA, GDPR, ISO27001 and hundreds of the world’s privacy and security laws. OneTrust’s primary offerings include OneTrust Privacy Management , OneTrust PreferenceChoice™ consent and preference management, OneTrust Vendorpedia™ third-party risk management, OneTrust GRC integrated risk management and OneTrust Ethics compliance and ethics software.
Self Sovereign Identity Tools
Sovrin Foundation
The Sovrin Foundation is a private-sector international non-profit operates as a global public utility designed to provide permanent, private and trustworthy identity for every entity on the Internet. It uses distributed ledger technology, or blockchain, to enable the secure exchange of cryptographically-signed credentials to prove the digital identity information in the identity owner’s possession.
Evernym offers a Self-Sovereign Identity platform that enables organizations and governments to issue, accept, and verify credentials that operate like a digital passport. Most interactions over the internet are underpinned by an identity system that remains fragmented and insecure; this solution will finally address the problem of how to prove who you are online.
globaliD is a portable digital identity platform revolutionizing how we engage and transact online. It empowers users to build digital reputations and to maintain consent-based control over their personal data. Our solution frees our partners from the burden of proving user identity and storing sensitive personal information, all while being a compliant and trustworthy identity source.
uPort is a user-centric data platform anchored on the Ethereum blockchain. It delivers scalable decentralised solutions for digital identity, reputation, and multiparty trust. Built on interoperable standards, it offers a collection of tools and protocols allowing users to establish identities, send and request credentials, sign transactions, and securely manage keys and data.
Averon is the developer of the world’s first fully automatic and ultra-secure mobile identity verification standard, which works seamlessly whether users are on WiFi or LTE. Averon requires no installations, zero effort by users and doesn’t rely on personally identifiable information, making it the most private security solution across the digital realm, from banking and ecommerce to fraud prevention in ticketing and bot commerce. Averon can also authenticate IoT devices, including connected locks on homes and vehicles.
Persona is available to businesses to help their customers. Brands can gain full control over the verification flow and get 360-degree visibility into how customers are using Persona.
Bluenumber helps businesses trace their supply chains, verify and analyse their data, and generate evidence to support their sustainability claims. Bluenumbers were introduced at the UN in 2015 as a tool to track and measure the Sustainable Development Goals (SDGs) from a beneficiary-centric perspective. Bluenumbers can identify, enable and empower individuals such as small farmers or conscious consumers.
Inrupt is the commercialization of the Solid project. Solid is an organized collection of standards and data formats/vocabularies providing the same capabilities that centralized social media services offer, such as identity, authentication, login, permission lists, contact management, messaging, feed subscriptions, comments, discussions, and others.
Digi.me is a decentralised personal data management platform that allows consumers to privately and securely aggregate data from across their digital lives and then do more with it. They can share data directly and privately with apps and services they choose using digi.me’s bespoke Consent Access process, as well as gaining greater insight into their health or finances by having all of their data in one place
Cozy is the first digital home on the market. It gives users an intelligent, decentralized and secure storage space that allows them to retrieve information via its connectors (photos, bank statements, operator invoices, e-merchants, etc.). This private and customizable environment is accessible from any device. In addition to storage, users have access to easy-to-use applications to automatically manage and organize their data
polypoly is a new approach, based on a decentralised data storage system, that’s controlled by the respective user. polypoly is an open structure on which any new and old services can be based, with the aim of creating a fair, transparent, and socially meaningful use of data. polypoly reconciles data protection, property rights, and economic interests, while shattering the supremacy of existing data monopolists.
Civic Wallet is the next generation of digital wallet, combining identity information, money, and digital currency on your device. Using advanced ID verification, Civic Wallet App verifies that users are who they say they are and enable you to store, send and receive digital currency safely and seamlessly.
Guer offers decentralized storage allows everyone to have private, remote, available data storage without the costs or complications of centralized cloud. Your data is encrypted, broken into packets, and stored across networks of thousands of computers.
Mine was created with a mission to build a global privacy standard, where people can make informed decisions about their personal data. We streamline the way online users exercise their personal rights under privacy and data protection laws. Mine helps online users and companies to enhance mutual trust and to raise awareness for data minimisation practices which support reducing unnecessary data-related risks.
Privacy Cloud‘s personal data broker managing identity, preferences, rewards, self-measurement with a discovery layer. This informs the Customer Data Hub providing App and media publishers: a means of monetization but leveraging full consented personal data.
Meeco is an award-winning personal data sharing platform and Consent Engine for GDPR compliance. Meeco enables customers to aggregate personal data across their life, including identity, financial, social, health and IoT then share it directly with the people and organisations they trust.
Joyn is a decentralised social network that is revolutionising digital advertising, personal data ownership and online safety for kids. Joyn is built on Hedera Hashgraph distributed ledger technology and facilitates micro crypto payments to its users in return for consuming targeted ads.
Bink supplies an app where consumers can store and view loyalty programmes on your mobile, and link your everyday payment cards to automatically collect points and rewards.
Nate app integrates into your phone to make checkout on any site as simple as tapping one button. Additionally, nate makes it easy to save items, share your favorite products and curate lists.
CitizenMe empowers people with their personal data gathered from around the internet and helps them gain value from it. Currently the app uses machine learning to give people personal insights (e.g. psychographic profiles from social media data), and allows them to exchange these & other data anonymously with brands in return for cash for insights & innovation purposes.
TribalData provides consumers with the tools to access the value of their data and put it to work on good causes. A mobile app lets users create a profile with their data to be used to inform better advertising campaigns. Consumers accumulate points and can use them for environmental causes such as planting trees. The app lets users follow the evolution and impact of the causes they contribute to, while they remain in control of their profiles and data.
Roamina is a trust centered next generation data and analytics platform that brings businesses and consumers together safely and securely. Roamina provides ‘Consumer Side Analytics’ where consumer data is aggregated and analyzed and brands are able to query that data.
UBDI helps people make money by sharing anonymous insights from their data that companies need for market research. Built on the digi.me platform, it ensures only aggregated, anonymized information from members is used. Every time a company purchases a study, UBDI users get paid in cash and UBDI points to track their contributions for special rewards and voting rights.
Gener8 is a browser based solution that allows you to browse either anonymously or with targeted ads based on your browse history and other credentials. Earn points on ads viewed and spend those points in a dedicated marketplace.
One Creation provides solutions to the rapidly growing need of data owners to maintain trusted control of their information as it is shared between users.The Decentralized Digital Rights Exchange Fabric (DDREF) provides tools to control, enforce and monetize data digital rights providing transparency as to the data owner, who is using the data, and when they can see it.
Jebbit is the world’s first declared data platform. Committed to building a world of total data transparency, Jebbit’s mission is to make every experience assumption free by providing consumers with immediate value in exchange for relevant information about their motivations, interests and preferences. Powered by high-converting interactive mobile experiences,
Streetbees’ global intelligence platform enables them to analyse real-life moments, across the globe, in real-time. That’s really cool. With a world-class client list including Pepsi and Unilever, Streetbees’ employees are kept busy bees. In return they’re offered flexible working opportunities and company holidays to maintain a healthy work-life balance.
Dabbl is a mobile app that lets you earn money by completing simple, fun interactive games, quizzes and videos. Dabbl compensates users for the attention they choose to give advertisers.
metaMe introduces metaPods – a new class of data asset with immutable rules backed into them that do not require us to trust the entities that they are shared with. metaPods use cryptography, smart contracts and DLT’s to enforce ethical data policies. They are non-fungible data assets that are not only “spendable” but also “smart” and interoperable across networks enabling a novel asset-centric network of networks to emerge. Buyers pay metaMe commission to purchase data directly from owners ethically and efficiently. Sellers earn full value for their data. Enterprise SaaS offerings also earn metaMe licensing and consulting fees.
Hu-manity.co is a next generation legal technology company redefining the story of privacy. We see a world where consumers and brands thrive with intentionally-consented relationships regarding data agency, data ethics, and data reciprocity. Their Privacy Development Kit (PDK) allows a consumer to select and issue a clearly communicated and easy to understand level of trust and data control to a brand.
Streamr is a distributed open-source project building a decentralized infrastructure for real-time data. It is designed to replace centralized message brokers with a global peer-to-peer network. By relying on cryptography instead of trust, the open-source network aims to enable data sharing and monetization in IoT and smart cities, business consortia, individual crowd selling through Data Unions and the decentralized web (Web 3.0)
JLINC is a new ‘permissioned data’ layer on the Internet – a simple way to control the automated exchange of data between databases at separate domains. JLINC offers new ‘self-validating’ smart contracts in JavaScript, which are human readable and therefore legally binding, unlike ‘self-executing’ smart contracts written in solidity. This provides ‘data-provenance’, a cryptographically signed chain of custody for data where all parties hold a signed copy, and audit proof can be written to any database, log, ledger or blockchain.
IRMA is a mobile app that empowers consumers to disclose online, via mobile phone, certain attributes of yourself (“over 18”), but at the same time hide other attributes (like name, or phone number). IRMA protects privacy in this way. This privacy-protection is intrinsic to the system, which is called privacy by design.
Tide Protocol encrypts all sensitive consumer data held by businesses, and hands the only key back to the consumer. Those businesses can then utilize and trade that data only with consumers’ permission and by sharing any compensation. (Whitepaper: The Personal Data Economy)
Data Republic’s technology has been designed to solve the complexity of multi-party data analysis, transforming manual governance procedures and patched-together analytics solutions into simple, online workflows.
Duality’s Secure Collaboration platform allows organizations to benefit from advanced analytics and AI capabilities without compromising privacy or IP. Providing data owners with a secure way to collaborate on their valuable and sensitive digital assets without revealing the actual data and with full control over the use of their data is essential for success of Digital Transformation.
DAIN is the next-generation artificial intelligence platform, a decentralized and geo-dispersed public computing network governed through blockchain and specialized in addressing and solving artificial intelligence problems
PreNode creates and manages machine learning models on distributed systems, at scale and without sacrificing data privacy or security.
As with any emerging industry, many will not survive, some will pivot, others will be acquired. The Privacy Community has seen a lot of great technologies and applications come and go. The business environment was not favorable, consumers were unaware, there was no leglislation, and 3rd Party Cookies, online tracking and 3rd party data combined in DMPs were a much more attractive business proposition. That world has changed and the new crop might stand a better chance of surviving and prospering.
