Data Barter with Data Pro Quo
The first vending machine where you pay with data. While all the experts are theorising that data is the new […]
Privacy as a Competitive Advantage
Compliance is not easy, and requires legal, technology and marketing expertise with no benefit other than avoiding fines. However as part of a digital transformation privacy projects can generate free cashflows. We make sure that an investment in privacy performs better than an investment in anything else. We begin with 9 questions to help you determine how to adapt your business model to a world where privacy becomes your competitive advantage.
What we do
Privacy Compliance
Compliance Audit, GDPR/CCPA Advisory and Me2B Data Strategy
Privacy by Design
Design Thinking and Product Management for Personal Data
Privacy Tech Advisory
Privacy Application Search, Selection and Implementation
Who are we?
Privacy for Profit is a collective of functional and vertical domain experts who have been working in parallel in the personal data and privacy fields. We understand the pressing demands of today's revenue targets, and we will help you create the trajectory for your future growth. We have focused and accelerated the digital transformations of the largest global enterprises and the newest digital upstarts.
As a group we bring experience from Retail, Banking and Wealth Management, Insurance, Television, Non-Profit, Healthcare, Software, Mining and Metals. Our areas of expertise include Affiliate Networks, Programmatic Advertising, CRM and Digital Marketing, Data Architecture, Compliance, Digital Transformation, Analytics and Reporting, Retail and B2B Ecommerce, Data Science and Artificial Intelligence.
Blog
Broken: Realigning the Business of Personal Data
Reading List Paper: Digitalisation, anti-rival compensation and governance: Need for experimentsPodcast: Masters of Privacy – Marketing Digital y Zero Party […]
Why Privacy for Profit: Can you build trust through offering privacy?
A thought that has been simmering for a few days now, if consumers want privacy, that seems to imply they […]
Thinking of Data as an Anti-Rival
What Are Anti-Rival Goods? Last week I had the pleasure of speaking with Pekka Nikander, Professor of Practise, Aalto University […]
Can we put the R back in CRM please?
The current model of CRM sees B2B principles applied to B2C markets and that really just does not work. A […]
Americans’ data privacy frustrations – but do you believe the polls?
According to survey results shared exclusively with Axios, Americans broadly want more control over what happens with their personal information […]
The Latest on Privacy and Personal Data
Privacy-First, context-aware suggestions anticipate, guide and inspire customers
A first in the industry, our new Privacy Board unlocks insights to help brands understand and enhance data protection and […]
MIT Tech Review: The walls are closing in on Clearview AI
The controversial face recognition company was just fined $10 million for scraping UK faces from the web. That might not […]
Wired Magazine: How GDPR Is Failing
The world-leading data law changed how companies work. But four years on, there’s a lag on cleaning up Big Tech. […]
Harvard Business Review: Why Build in Web3
“A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and […]
NHS data grab on hold as millions opt out
More than a million people opted out of NHS data-sharing in one month in a huge backlash against government plans […]
Data privacy laws: What you need to know in 2021
Virtually every country has enacted some sort of data privacy laws to regulate how information is collected, how data subjects […]
Data Barter with Data Pro Quo
The first vending machine where you pay with data. While all the experts are theorising that data is the new […]
Labels for the Digital World – Mapping the International Digital Trust Landscape
Since the beginning of the project in 2019, the SDI has monitored international developments in this field and has been […]
California bans ‘dark patterns’ that trick users into giving away their personal data
If you’ve ever struggled through a maze of online customer service to cancel a subscription or delete an account, you’ve […]
They Stormed the Capitol. Their Apps Tracked Them.
This is an interesting and important read. Interesting because it documents an event that many witnessed and continues to be […]
Why Amazon knows so much about you
Leo Kelion calls himself an Amazon super-user, since 1999 he has been an Amazon customer, and uses Echo speakers, Ring […]
A Day in the Life of Your Data
“I believe people are smart and some people want to share more data than other people do. Ask them. Ask […]